Introduction
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For small local businesses, it’s not about having visibility globally. You need to be hyper-focused on local potential customers. Most SEO professionals you might come across want to focus on as much traffic as possible regardless of location. This strategy wastes your digital marketing budget and brings ineffective traffic to your site. With Pinkhat Code, we focus on local visibility to bring you quality traffic, which translates to more sales and inquiries.
Our Client’s Challenge
Tania from Bernedoodles and Co had a relatively new site, about a year old. She was struggling to gain visibility for her puppies in the local San Francisco bay area and surrounding locations. Several other sites outside of her local area were ranking higher than her local site. Many of Tania’s pages were ranking at the bottom of the first page or on the second page. In her (correct) opinion, she should be ranking for local searches instead of other California-based sites. After we reviewed Bernedoodles and Co, we found that several sites hundreds of miles away were ranking over Tania’s site.
Pinkhat Code’s Audit and Solution
PInkhat Code reviewed Tania’s site, and we determined that the site lacked content to help draw in user searches related to her local area and target market. She had great pictures and received traffic from her social media activities, but her lack of visibility from Google search was from missing content that would answer user queries. Luckily, her local queries were not affected by AI-generated answers, so her site had potential to increase traffic as long as it ranked within the top three results in Google. We decided to add content to her site, answer questions based on query volume and interest, and add more informational content that Google could use for better ranking. Our goal was to get Bernedoodles and Co “above the scroll,” mean the first three results where users would not need to scroll down the page to find Tania’s site.
Results from Pinkhat Code Content Marketing and SEO
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With our content marketing efforts using on-site and off-site articles, Pinkhat Code was able to give Bernedoodles and Co higher ranking in Google. In addition, Bernedoodles and Co is also displayed in the AI-generated answers for Bernedoodle puppy queries.
We used several content marketing strategies to achieve these results:
- Added blog articles educating readers readers about Bernedoodles and what to expect if you have a puppy
- Added FAQs to answer common Google queries
- Optimized current content to answer user queries
- Ensured content was specific to the client’s local area to hyper-focus on local SEO